Wayne Bank Announces Broker Dealer Change to Cetera Wealth Services

HONESDALE, PA —  Jim Donnelly, President and Chief Executive Officer of Wayne Bank, is pleased to announce a transition in the Bank’s brokerage and investment platforms, moving from LPL Financial to Cetera Wealth Services, LLC. 

“Our transition to Cetera Wealth Services supports our continued focus on enhancing our wealth management offerings, improving our service capabilities for our customers, and keeping the trusted relationships our customers rely on front and center,” said Joseph Adams, Senior Vice President & Director of Wealth Management and Investment Services. “Our commitment to personalized guidance and long-term relationships will remain unchanged.”

Cetera Wealth Services will provide the investment services previously offered through LPL Financial LLC (“LPL”), effective March 1, 2026. Wayne Bank’s current LPL-affiliated Financial Professionals will associate with Cetera Wealth Services.

A premier independent broker-dealer with more than 25 years of experience, Cetera Wealth Services offers a wide range of carefully screened financial solutions designed to meet the needs of both investors and financial professionals. This administrative change aligns with Wayne Bank’s long-term goals of enhanced service, expanded resources, and a strong client experience. Most importantly, clients trusted advisory relationships with the Wayne Bank team will remain unchanged, and the Bank will continue to serve as the primary point of contact and steward of each customers’ financial plan.

Wayne Bank is a subsidiary of Norwood Financial Corp., Member FDIC, and is located in Honesdale, Pennsylvania.  The Bank has 33 Community Offices serving Wayne, Pike, Monroe, Lackawanna, Luzerne, Chester, and Lancaster Counties in Pennsylvania, along with Delaware, Sullivan, Otsego, Ontario, and Yates Counties in New York. The stock trades on the NASDAQ Global Market under the symbol – NWFL.